I gained inspiration from the successes and failures of competitors in the area, and kept the same familiarity in the logo and updated the fonts, color palatte, applied these brand styles to the new collateral.

Their partnership in the Grooming arena and the new branding project help extend reach to untapped sources of new business they previously had difficulty reaching. They now have tangible materials, as well as a collection of brand assets to utilize for creating one-off pieces and online content.