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Valeene Beauty needed a new logo and branded collateral to support the launch of their latest skincare product. With plans to expand into new niches and reach a wider audience, the company was looking for a visual identity that felt elegant, refined, and versatile. They also needed a set of supporting brand assets that could be used consistently across future campaigns and product lines.
My initial concept focused on creating a distinctive and elevated design that complemented the parent brand while giving the new product line its own signature look. I carried over select elements to maintain brand continuity, introduced a simplified color palette, and aligned the overall style and tone with the company’s mission and values.
Once the new brand direction was finalized, I implemented the updated identity and documented the guidelines in a comprehensive brand style guide. This ensured that everyone in the organization could consistently represent the new brand across all platforms and materials.
